At We Are Social, I helped to lead our team to spot and activate reactive opportunities. One of my favourites?
The Pringles Mingle.
When our community manager saw creator Liv’s viral TikTok, explaining her genius idea for a Pringles tube where you could mix and match flavours, we knew we had to jump on it. The team worked up a three phase plan to post a series of video replies across platforms, activating our community around Liv’s idea, rewarding her, and driving 2.9M views and 118K Engagements on our owned content alone.
Role: Associate Editorial Director at We Are Social
Date: 2022
It didn't stop there.
Our Mingle really set social alight, gaining us huge amounts of earned reach, as Liv went on to post eight more times about us. Even The Mirror and Professor Green (for some reason?) got involved.
1.54M
Earned Views
289K
Earned Likes
1.9K
Earned Comments
