During my time at We Are Social, I developed an editorial positioning, tone of voice, content strategy (and the content itself) for Patreon’s upcoming European launch.
Role: Associate Editorial Director at We Are Social
Date: 2021-2022
For tone and design, we worked from existing US guidelines, but elevated them for UK and German audiences. Our content aimed to build a thriving community around the idea of fearless creativity.
I created content franchises designed for organic social, with a focus on Instagram Stories (with their interactive community building elements), Reels, and TikTok. It was important that our content would be as engaging for Patreon creators themselves, as it would be their fans, as well as a much broader audience of 'creative types'.
s/o our amazing design team who knocked it out the park with this one.
please note that all this lovely content never went live, so should be treated as concept 😪
